Search Engine Optimisation Starter Guide - Google

What is Search Engine Optimization (SEO)?
Search Engine Optimization helps to improve the overall performance of a website in the internet. As more people are now inclined to do online shopping these demands the need for a well established website with offer the sales of the product and services. Creating a website is a simple task but to get the website optimizes letting behind all the competitor websites and bringing your website to the top list of the result page require some hard work. A SEO can do all the activities and procedures that can help in easy optimization and indexing of the website by popular search engines including Google, Yahoo, MSN and Bing.

As the term suggests Search Engine optimization includes all the procedures that are necessary to get the attention of search engine for tracking the website faster and getting them indexed. A website indexed by the search engine spiders get more visitors to the site. The basic activities required for the optimization process include:

• Creating unique titles for each web page of the website.
• Creating descriptive Meta tags.
• Developing the site structure
• Redefining the website URL
• Easy navigation through the WebPages
• Content development
• Anchor text creation
• Image optimization
• Proper heading tags
• Tracking the search engine spiders
• Effective implementation of robotic text.
• Effective back links
• Developing mobile version of the website
• Promotion and Advertisements
• Application of webmaster tools

Creating unique titles for each web page of the website.

Title tags are important and it should tell the users and the search engines about the content of the page and on what is the page all about. The title has to be unique and should list the name and other information’s regarding the page which includes the location, offers, etc. the title of the page can be seen on the result page.

Create descriptive Meta tags.

Meta tags provide information about what the website is concerned for. Meta tags are important when page optimization because search engines consider them as snippets when searching for a query. The Meta tags provide the necessary information to the user and the search engine to decide whether the page is relevant to the search query.

Developing the site structure

The site summary has to be short and at the same time give an idea to the users on the content of the web page. A website may contain several web pages and each page should contain separate title and interesting and updated content on the page. The site structure has to be attractive and well organized and easy to scroll through for the users.

Redefining the website URL

Redefine the website URL with easy to remember keywords that are relevant to the content. This makes it easy to the users and the search engine to remember the URL. The URL can also be converted to static one to make things easier.

Easy navigation through the WebPages

Easy navigation through the pages is very important to make the users comfortable when browsing the website. If the website contains several pages it has to be organized according to the point of view from a user. There has to be a root map on how the user may navigate from one page to another in search of items. The best way to organize several links is to arrange them as breadcrumbs along the side of the website.

All it is better to create site maps that illustrate the structure of the website. This makes easier for the users to navigate to information’s that are required for them in a faster phase. While creating its better to create two site maps one for the user and the other for the search engines.

Content development

Content development has to be very precise and informative. The website should provide all the required information on the search query and if they are impressed they will definitely pass it to others. The content has to be regularly updated and helpful. The keyword selection is the main process in content development and has to be appropriate to the content. The keyword has to be chosen according to the mind of user and think on what all keywords he might use to search for a particular item and list them and choose the most appropriate keywords. The keywords have to be at optimum keyword density in the content of the page. The content has to be unique, well organized and in relation to the title of the page

Anchor text creation

The anchor text has to precise but descriptive. The links can be external pointing to some other website content or internal within the website. In both cases the anchor text should not confuse the user and has to be in a specified format.

Image optimization

Image can be used instead of text to link to pages. While using image links the image has to be backed up with “alt” attributes to avoid the uncertainty of users who use browsers or OS that may not support the view of image links. Use image format that are commonly used and create image site maps that can help to track out the root.

Proper heading tags

The heading tags have to eye catching and should make an idea to the user on what are topics that are covered beneath the tag. It has to be summary on the details of the webpage content.

Effective implementation of robotic text.

Robotic text is very helpful to websites that are under construction of modification. If some pages of the website has to be updated and the developer do not want to make the page available to the public can use the robotic text to prevent the search engines from accessing the page temporarily. The page can be saved as “robots.txt” or by adding “NOIDEX” to the Meta tags of the page that have to temporally remove.

Effective back links

Back links are important for every website. While setting the links it is can set as no follow in the “rel” attribute to avoid any spam or linking your webpage to any unauthorized website that can affect your website reputation. When getting links to the web page it is important to get links from pages with high page rank value from search engines.

Developing mobile version of the website

The world goes mobile nowadays and carries the internet facilities in their phones. This demands the creation of websites that are supported by mobile the mobile website has to be indexed by the Googlebot-mobile, the crawler for mobile websites. The crawler checks the URL of the websites that can be viewed in a mobile phone

Promotion and Advertisements

Promotion and advertisements are a necessity for increasing the popularity and thereby the visibility of a website in the internet. There are numerous methods to increase the popularity of the website. Some effective methods include blogs, social media networks, communities and also offline promotion techniques.

Application of webmaster tools

Google provides so many applications that help in search engine optimization. The Google Webmaster Tools provides a better control to the developer to control on how to manage the search engine interactions with the website. Google Analytics and Website Optimizer are very helpful to track the performance of the website on the internet and how they try to win with the competitors with the optimization procedures applied on them.

   

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