Email Marketing

By contacting a customer directly through email marketing will be highly effective. Instantaneous results will be obtained from email marketing.

The main features of email marketing are:

You can build up a strong relation directly with the customers

  • Customer loyalty can be encouraged
  • Enhancing the relationship with the existing customers.
  • Adding flash adds for more publicity
  • Utilizing intranet and internet

An estimated amount of US$400 million is spent on e-mail marketing in 2006.

Email Vs Traditional Mail
This is typically the story of snail mail vs. e-mail. Both are advantageous in their own way and vice versa are also true.

Advantages of e-mail Marketing

  • Track the return on investment.
  • One of the most effective online marketing tactics.
  • Bulk sending to customers through affiliation with online mail hosts.
  • 60% of internet users will check their mails regularly.
  • Emails are believed to have increased the sales in digital marketing upto 15% in 2009 to £292m in the UK.
  • Disadvantages of e-mail marketing
  • Messages are filtered for legitimacy
  • Bulk mails may sometimes go into spam folders.
  • E-mail deliverability is still an issue for legitimate marketers according to a report issued by Return Path
  • Companies have to abide by the spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[6] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
   
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