Web Analytics

Web analytics is the study of website visitors. It involves collecting data from a web site and then interpreting the collected data to determine various trends. Web analytics helps answer questions like which is the most profitable marketing initiative, which search engine sends the most traffic, which is the most converting keyword, etc.

Convonix provides web analytics consulting, which involves

•Identifying the best web analytics solution for you
•Identifying which metrics to track
•Implementing the web analytics solution
•Interpreting numbers thrown back by the web analytics software and drawing conclusions

Why do you need a web analytics consultant?
Web analytics software is relatively easy to install. Just paste some code on every page and you're done!

However, pasting the code does not mean that you will get all the right stats. It is extremely important to first determine which stats are useful to you. E.g. - The time spent by visitors from each source on a site may be an extremely important factor to track for news websites. In contrast, for an ecommerce website selling stuff, total sales for each marketing campaign/source.

It is also important to be able to interpret the figures thrown back at you by the web analytics software in the right way. You need to understand what a bounce rate of 45% means in the context of your website and how you can use this figure to improve your conversion rate.

Our web analytics consultants use their immense experience and expertise to interpret your web analytics data and then help you apply this data to improve your website's conversion rate.

So get in touch with web analytics experts at Convonix and let them help you improve your site's conversion rates and return on investment.

Web Usability

How often is it that you wonder why only a handful of your total visitors actually do what you want them to do? Are so many of the other visitors not interested in what you have to offer?

Maybe... but a more likely scenario would be that they came to your website and didn't find or were not convinced about what you have to offer!

You may ask if that is even possible? You've made a great looking site, put up all the information about your product or service and yet they weren't able to find what they wanted?

Think about the last time you searched for a DVD player online. You probably found atleast 5-6 sites offering you the product at the same price. Yet you bought from only one of them. Ask yourself, what made you select that website only?

Statistics show that most websites have less than 1% conversion rates. Tweaking simple elements like copy, placement of the "Free Quote" link or the display of the telephone number can help push up this conversion rate significantly.

But, how does one determine what needs to be done?

Usability consultancy deals with precisely that. Our website usability experts study your site, track various metrics on your site and then work on a multi-stage plan that will make it more user friendly, resulting in better conversion rates.

USA Office:
Phone :(805) 720-0789
seolinks@spiderweblogic.com India Office:
Phone :+91 9539070845
Email : admin@ibotsolutions.com

Why iBOT Solutions?

• Our SEO campaign management system can track every aspect of your internet marketing campaign.
• Dedicated research team that keeps track of the latest in internet marketing.
• Provided SEO solutions to the biggest companies in the world.

Testimonials

"When we were developing our website, we were unaware about the importance of SEO. .."
Martin, Spice Holidays, Australia
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