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Digital & Internet Marketing courses in Kochi, Kerala

IBOT Solutions – the pioneer in digital marketing services and consultancy is the first SEO training institute in Kerala. IBOT provides training on a wide variety of digital marketing services like SEO, Pay-per-Click, Google Analytics, and Social Media. We assure Google Adwords and Google Analytics Certification after successful completion of the course.

Digital Marketing Course Details


Call: +91 9539070845

  • Search Engine Optimisation (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Google Analytics (GA)
  • Online Reputation Management (ORM)

Search Engine Optimisation (SEO)

It helps in improving the rank of the web page in a search engine. It helps in generating more visitors to your website

  • What is SEO?
  • Google & Bing's Webmaster Guidelines
  • HTML for Creating a Search Engine friendly site
  • URL, File Name, Page Title, Metadata, Headings
  • Robots.txt, Sitemaps, panda & penguin updates
  • Profile Links, Domain Age, Relevancy
  • Mobile-friendly, Mobile Considerations
  • Internal Linking, Link Building and Backlinks
  • Design Considerations, User Friendly, User Experience
  • Forums, Blog Posts, Link Directories, Blog Comments
  • Disavow Tool, Reconsideration Requests
  • Social Accounts, Guest Blogging
  • Correlation vs. Causation
  • Rel=publisher, Optimising for Local Search
  • Geotagging, Google + Local, Local Portals
  • Diversity of Anchor Text, Diversity of Sites and Domains

Social Media Marketing (SMM)

It is the interactions between people where information is shared and exchanged in virtual networks.

  • What is Social Media?
  • Establishing your online identity
  • Why blogging is so important
  • Engaging the audience with video
  • Guest blogging and commenting
  • Understanding Twitter jargon
  • Growing your network in linkedin
  • Collecting endorsements and recommendations
  • What you can do on LinkedIn as a company
  • Using groups to demonstrate expertise
  • Facebook -Comparing profiles, groups and pages
  • Making the most of Timeline
  • Google + - Using Circles
  • Promoted Posts & Ads on Facebook
  • Pinterest -Pinning and repinning
  • RSS, dashboards and social bookmarking

Pay Per Click (PPC)

It is an advertising tool used to direct traffic to your website. We can have our advertisements displayed on various sites like Google, Yahoo, Bing and Facebook

  • The history of Google, and Google AdWords
  • Google adwords certification
  • Setting campaign goals and timescales
  • Placement and content of Ads
  • MCC account,google certified partner
  • Negative keywords
  • Use of creative content
  • Dynamic keywords
  • Google's Keyword Tool
  • Website optimiser
  • Landing pages,Content network
  • Analytics and Conversions
  • Data analysis and reports
  • yahoo ads, bing ads
  • Using an existing or new Google AdWords campaign to identify areas of improvement
  • Exact keywords, broad keywords and keyword phrases

Google Analytics (GA)

It generates a detailed report about a website's traffic. It measures the conversions and sales.

  • Introduction to web analytics
  • Tracking scripts
  • Natural (SEO) vs. Paid (PPC) Search
  • How to set up an account and profile
  • Goals and funnels, Linking with AdWords
  • Lead generation metrics
  • Customising dashboards, Emailing reports
  • Key Performance Indicators (KPIs)
  • Website design/site content optimization
  • E-commerce, Tracking Goals and Events
  • Goals vs. events
  • Principles for setting up events
  • Monitoring Change, Google Annotations
  • Google Intelligence
  • Reports: Overview, Visitors, Traffic, Content, E-Commerce
  • Branding and Rich Internet Application (RIA) metrics

Online Reputation Management(ORM)

It helps in improving the business's reputation. It is an ethical way on reputation management like responding to consumer complaints and providing customers with online feedback.

  • When social media goes bad!
  • Dealing with complaints
  • The cost of bad reputation
  • Protect your position > Register Twitter, URLs etc
  • What to do with praise > Evangelist
  • How to establish a social media company policy
  • Complaint escalation plan
  • Daily Reports
  • Enhancing reputation online
  • Free social media monitoring tools
  • Ask customers for feedback
  • Paid for social media solutions
  • Build your customers into your R&D
  • What to do with the data
  • The socialisation of business:
  • Various Online Brand Resources

fees details

Individual Training - INR 50000 (30 Hours)

Group Training - INR 25000

Duration - 50 Hours

Location - Cochin, Kerala.

Note: New Batch starts Every month. Individual student can join at any time.

Why Choose US

When you are with a pioneer, you develop into one.

  • Kerala's #1 SEO Training Institute
  • Individual Training & Corporate training facilities
  • Live Projects
  • Free Latest SEO Training Materials
  • Google Certified Training Professionals
  • 200 + Students Completed Successfully
  • 15 Years Experience in Digital Marketing
  • Largest Digital Spender in Kerala
  • Kerala's First Google Partner Company
  • Globally Accepted Certifications
  • Placement Assistance

Upcoming batches

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Private SEO training

We provide private SEO training to individuals and professionals. It’s a One to One training program where the student can join at his or her convenience.

Joining Time: Any time

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Group batches

Group training is offered for a minimum of 3 students. Group batches commence at the beginning of every month. Students are requested to register in advance for the same.

Joining Time: Beginning of month

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Corporate training

We offer Corporate training for MNCs, employees based on your requirement. We conduct seminars too in colleges, universities etc on various digital marketing aspects.

Joining Time:

Our certificates


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iBOT Solutions,
36/2686, Azad Road,
Kaloor, Cochin - 682017, Kerala, India

Call: +91 9539070845

Mail: admin@ibotsolutions.com

Quick Contact

trainer

Trainer

Jitto Jose is the CEO & founder of ibotsolutions.com. Having been in to the digital marketing scene for around 15 years, I am an experienced Google Adwords and Google Analytics certified Professional. Web development and digital marketing are my comfort zones.


  • Worked with Jet Airways as Digital Marketing Manager.
  • CEO and founder of Internet LeadsTraining.com that offers SEO training globally.
  • Managing Director of DOPTIT PVT LTD that focuses on various Development and Outsourcing projects.
  • CEO & Founder of IBOT Solutions, Leading Digital Marketing Agency.

Who can attend?


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Anyone with the knowledge of computers and who is internet savvy can attend the SEO training course, at IBOT. Students pursuing their higher studies can also attend the course. If you have a passion to know more on SEO techniques, then this training would equip you with better skills and complete armour to make it big in the online business world.

Our course can be attended by job seekers, web designers or developers, corporate website owners, IT professionals, affiliate marketers, search engine marketers, online content managers, freelancers, web copywriters, entrepreneurs, digital marketers, newcomers interested in SEO and SEO beginners looking to upgrade their skills.

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